13 Jan 2023 --- Goodyear has released a method using soybean oil, rice husks and pine resin to create a tire with 90% environmentally sustainable materials. This innovation could open a new door for the packaging industry to adopt similar materials in its rubber products. With the global push toward more environmental options, many companies in different sectors have been experimenting with alternative materials from the mainstream, with the tire industry now joining in. Besides its natural ingredients, the tire’s polyester is recycled from post-consumer bottles.