Spectra's New Packs For Label.m Premiered During London Collections: Men

Spectra Packaging was recently tasked with providing a new pack design for label.men – the new seven piece range of ‘modern classics’ from label.m Professional Hair care. Aging been previewed for the first time during London Collections: Men show AW’15, the new label.

Spectra Packaging was recently tasked with providing a new pack design for label.men – the new seven piece range of ‘modern classics’ from label.m Professional Hair care. Aging been previewed for the first time during London Collections: Men show AW’15, the new label. Men Thickening Tonic takes advantage of Spectra’s popular 150ml Short Square shape - one of the many designs from its extensive collection of ‘off-the-shelf’ standards. The new packs were custom color-matched by Spectra, in a sophisticated dark blue and include an elegant matt varnish that adds contrast to the pack’s gloss surface. The packs were then completed with 3-pass screen-printing.

However, this in itself threw up a challenge for Spectra's in-house decoration team, as Gary Allard, Field Sales Representative at Spectra explained: "The new label.m pack required a bright yellow design printed directly onto the bottle’s dark blue surface. This can sometimes be a difficult procedure, simply because of the translucent nature of the yellow ink. Printing light colors directly onto a dark surface can sometimes alter how the lighter color appears and often this can only be rectified by using an extra under laying color such as white. However, after in-house testing and adjustments, our skilled decoration team was able to maintain label.m's desired dense vibrancy without the need for an extra color”.

Source: Spectra Packaging