Tetra Pak and its dairy customer Nestlé Milkpak, have started an in-store merchandising activity to support Nestlé’s recently launched UHT milk brand, High Calcium Low Fat. In this month-long activity, branded weighing machines are being placed in leading outlets of Lahore. As soon as the customer stands on the saddle of the weighing scale, it relates height with the weight and evaluates, if the person is underweight or overweight and a printed slip documenting the same result comes out of the scale.
