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Stora Enso's "Very Superior"...

Stora Enso's "Very Superior" packaging material protects and promotes cognac

05 Dec 2011
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Consumers of champagne, spirits and fine wines are quality-conscious buyers who appreciate the look and feel of the package that protects the bottle. This important segment of luxury packaging is the topic of the 6th VS Pack exhibition to be held in Cognac, in the "Spirit Valley" of France, from 6th to 8th December.

Consumers of champagne, spirits and fine wines are quality-conscious buyers who appreciate the look and feel of the package that protects the bottle. This important segment of luxury packaging is the topic of the 6th VS Pack exhibition to be held in Cognac, in the "Spirit Valley" of France, from 6th to 8th December. As the leading supplier of bio-based packaging materials, Stora Enso offers the most versatile selection of packaging boards suited to protect and promote the best wines and spirits. 

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The packaging boards supplied by Stora Enso meet the strictest requirements of wine and spirit brand owners. The look and feel of the package must communicate a feeling of luxury. This is achieved through the smooth surface of the carton, which can be enriched with embossing, varnishing, hot foil stamping and, if required, a metallised polyethylene coating. Brands suited for the outer layer of the packages include Ensocoat, Performa and Tambrite. 
 
Protection properties are critical when packaging valuable content. To that end, our board brands Triplex Gris, CKB® and Tambrite are suitable for the inner layer material. In addition, Stora Enso has a long track record of co-operation with many of the best package makers in Europe, who are experienced users of our board grades and have produced a number of award-winning cartons for wines and spirits, according to Mr Hervé Vue, Sales Director of Stora Enso Packaging in France.

Visitors to VS Pack will also have the opportunity to hear about the increasingly important packaging sustainability issues from Mr Ohto Nuottamo, Senior Adviser at Stora Enso Packaging, in his presentation, "Environmental challenges in the Wine and Spirit packaging conception" on 6th December at 2 p.m. "Luxury does not have to be equated with unsustainability; we can make the consumer aware of the renewable content of the package," says Mr Nuottamo. "As natural products, wine and spirit brands are further enhanced by packing them in board and paper also powered by the sun. The package is the best medium for conveying the feeling of the brand to the consumer."

Source: Stora Enso
 
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