Sunkist Growers Inc. introduces a line of ready-to-eat (RTE) fresh-sliced fruit under the Fun Fruit label. On view at Chicago's Food Marketing Institute show in May, the packaging uses playful graphics and names like Giggles, Smiles, Pals and Grins to identify grapes, oranges, pineapple and apples, respectively, and patented technology for slicing them to keep them juicier. It also uses a special film bag that keeps the fruit neat in lunch boxes.
