Sustainable Packaging Launch Leads Frei Brothers Reserve Earth Day Activities
If sustainability is a journey, Frei Brothers Reserve has covered quite a bit of ground over the past year, expanding its sustainability focus from what’s in the bottle to the bottle itself.
If sustainability is a journey, Frei Brothers Reserve has covered quite a bit of ground over the past year, expanding its sustainability focus from what’s in the bottle to the bottle itself. New earth-friendly packaging is showing up in stores now, just as the winery releases its first-ever “Earth Day Report.” The report shares how far Frei Brothers has come — and how far it wants to go — in its pursuit of “preserving natural resources without compromising the integrity of the wine.”
- Lightweight Bottles: Frei Brothers is reducing the overall weight of its bottle by 15 percent. That saves over a half-million pounds of glass each year. Every pound of glass saved reduces the total amount of carbon emissions used in the production and the transportation of the wine.
- Recycled/Recyclable Labels and Capsules: Post-consumer paper stock and aluminum capsules are now being used. This increases their recyclability, thus reducing consumer waste.
- Shipping Containers printed with Soy Ink: Frei Brothers’ shipping boxes will remain as durable as before but will now be more sustainable thanks to a smart mixture of recycled and virgin fiber and the use of soy versus petroleum-based inks.
- More Sustainable Corks: Traditional wine corks utilize only part of the tree’s bark, so Frei Brothers is switching to cork material like that used in Champagne bottles. These corks utilize the entire cork tree, thus reducing waste.