Sweden's leading dairy is first to trial latest carton innovation

Elopak, the global packaging systems specialist, will unveil its latest carton innovation in partnership with Swedish dairy Milko. In March 2005, Milko will re-launch its famous healthy low-fat, low sugar fruit yoghurt drinks in the new standard Diamond Pure-Pak Curve carton, and in doing so will be the first company in the world to trial the latest in carton packaging design and technology from Elopak.

Elopak, the global packaging systems specialist, will unveil its latest carton innovation in partnership with Swedish dairy Milko. In March 2005, Milko will re-launch its famous healthy low-fat, low sugar fruit yoghurt drinks in the new standard Diamond Pure-Pak Curve carton, and in doing so will be the first company in the world to trial the latest in carton packaging design and technology from Elopak. The new package combines the technical and ergonomic design features of the award winning Mini Diamond and Pure-Pak Curve carton, to create a totally original shaped carton. Consumer tests have demonstrated that the Diamond Pure-Pak Curve carton retains the traditional and familiar premium image of the Pure-Pak carton, with the added emotional value of the unique curve feature, and the functional benefits of the cap with better grip and bigger pouring opening. The pouring spout diameter is increased with 38% to give improved pouring properties. This new carton concept was selected by Milko to give the dairy a new edge and stronger premium profile for its high quality and healthy yoghurt products.