Tetra Pak Introduces Tetra Top for Ambient Distribution
The Tetra Top packaging family answers the needs of producers who want a package with attitude that maximises their brand.
18/04/08 Tetra Pak has announced the introduction of the Tetra Top packaging solution for high acid ambient distribution (HAAD) of still drinks. Tetra Top for HAAD is a flexible, attractive and cost-effective packaging solution that enables manufacturers to produce, distribute and sell high acid still drinks such as ice tea, fruit drinks and sports drinks without using the chilled chain. The ambient still drinks market stands at 100 billion litres and is growing, providing producers with many new growth opportunities.
The Tetra Top packaging family answers the needs of producers who want a package with attitude that maximises their brand. Tetra Top for HAAD now brings these benefits to the ambient still drinks market, enabling the packaging, transport and storage of ambient still drinks for up to six months without the need for preservatives.
The Tetra Top package is much appreciated by consumers for its functionality; it is easy to open, re-close and pour from. In consumer studies conducted in several different types of markets, including Sweden, Taiwan and Saudi Arabia, Tetra Top is preferred over plastic bottles.
