Tetra Pak Sponsors Urban Adventure in the Windy City
As the Official Water Sponsor of T-Mobile City Chase presented by BlackBerry Chicago event, Tetra Pak Proves that Cartons Are the Way to Go When On-The-Go
Thrill-seekers participating in the City Chase Urban Adventure series in Chicago this weekend will remain hydrated and replenished with water provided in Tetra Pak cartons. A leader in sustainable food and beverage packaging solutions, Tetra Pak's partnership with City Chase is the latest example of the inventive strategies the company employs to demonstrate the benefits of its carton packaging which is made mainly from a renewable resource to consumers, and how sustainable products can easily be incorporated into a busy, active lifestyle.
"It's crucial for Chasers to remain hydrated throughout the day's grueling challenges, so it is especially exciting for us to offer water in convenient, easy-to-carry Tetra Pak cartons," says Jason Erkes, City Chase USA President. "We are thrilled to have Tetra Pak as our official water sponsor in Chicago this year."
Tetra Pak will provide water cartons – mainly made from paper, a renewable resource – to Chicago City Chase competitors at select challenges throughout the city. The compact, lightweight cartons are a convenient option for contestants to carry with them as they race to complete 10 ChasePoint challenges before dashing across the finish line.
"We applaud City Chase as a truly unique celebration of Chicago and its thrill-seeking, fun-loving residents," says Carla Fantoni, vice president of communication for Tetra Pak U.S. and Canada. "We are pleased to be a part of this exciting event, showcasing the benefits of carton packaging and how it complements the most on-the-go, adventurous activities."
In addition to its water sponsorship, Tetra Pak will also be featured among one of the mental, physical and adventurous obstacle course/scavenger hunt-like challenges that will push Chasers out of their comfort zones while rediscovering the beauty of their city. The Chicago City Chase event will take place Saturday, August 21, and will begin at the Merchandise Mart and conclude at Joe's Bar on Weed Street.
Source: TetraPak
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