The House Equips Petainer for Further Expansion
28 Jan 2014 --- The House, a brand agency building business that people believe in, has launched Petainer’s major new international expansion with ambitions to add India to its global footprint and drive further sales in Russia. Petainer is a game changing company, a global leader in its field of innovative technology-led PET plastics packaging.
It manufactures PET containers for the food, drink industries that answer the challenges of shipping product around the world in a commercially effective and planet friendly way.
The House, a brand agency building business that people believe in, has launched Petainer’s major new international expansion with ambitions to add India to its global footprint and drive further sales in Russia.
Petainer is a game changing company, a global leader in its field of innovative technology-led PET plastics packaging. It manufactures PET containers for the food, drink industries that answer the challenges of shipping product around the world in a commercially effective and planet friendly way.
The House is at the core of Petainer’s brand and internal and external marketing activities to reach and engage Petainer’s key customer prospects in the Indian and Russian markets and fulfil ambitions to significantly grow Petainer’s business across the globe.
Steve Fuller, Creative Head, The House, said:
“Petainer is a game changer with a clear purpose and big ambitions supported by a brave plan of execution. Its innovative packaging is opening up new markets and driving changes in legislation. The House is delighted to support Petainer’s international growth focusing on the BRIC markets.”
Annemieke Hartman–Jemmett, Strategy Director, Petainer said:
“The House switched Petainer’s communications to focus on the benefit and problem solving features of our innovative products, as opposed to technical specifications, with the aim of effectively integrating our packaging expertise in to our brand owner’s business.
“We are now engaging a far wider audience keen to change the way they distribute, open new markets and reduce costs whilst creating a bigger footprint of Petainer products in our brand owner’s business. This has opened up the opportunity for us to step towards our ambitions to enter the market in India and drive further sales in Russia, driving growth for us in BRIC countries.”
The House repositions PetainerKeg
Petainer’s ambitions in India and further sales drive in Russia follows on from The House’s repositioning of PetainerKeg, the environmental economical alternative to steel kegs for draught beer wine and cider, to effectively communicate the PetainerKeg offering.
PetainerKeg enables beer, wine and cider makers to export product anywhere in the world for fraction of the cost opening up new markets and revenue streams. Ideal for export markets it is lightweight and low cost, reduces transport costs, while no cleaning means it saves water, and the taste 100% guaranteed.
Establishing the clear benefits of the product to the beer, wine and cider industries The House created a new visual language and sales message to express Petainer’s forward thinking and inventive character. The House also equipped the sales team with a PetainerKeg website, exhibition stand, sales literature, adverts in various languages, email stationery, presentations and post-exhibition follow up.
