Traditional meets modern: New brand image for Tekrum
Contemporary design, new packaging formats and a greater differentiation of varieties on the shelf: For more then 100 years, Tekrum has stood for premium quality fine biscuits and special enjoyment – now from June Griesson - de Beukelaer (GdB) presents the traditional brand in a completely new look.
Contemporary design, new packaging formats and a greater differentiation of varieties on the shelf: For more then 100 years, Tekrum has stood for premium quality fine biscuits and special enjoyment – now from June Griesson - de Beukelaer (GdB) presents the traditional brand in a completely new look. GdB will be underlining the premium claim of the ten biscuit specialities with modern product illustrations, while at the same time the new division into three categories (biscuit assortments, specialities and classics) will make the range easier to understand and guarantee additional sales for retailers.
Tekrum is the uncontested Number One in the premium confectionery segment. The biscuits are still created today with plenty of attention to detail following confectioners’ recipes and using the best ingredients. The relaunch will be supported by eye catching secondary displays and tastings at the POS.
Source: Griesson - de Beukelaer
