Two New Malts for The Glenlivet

Chivas Brothers will launch two products aimed at the travel retail market. The products will be part of The Glenlivet brand of single malts. The new malts will be called Nàdurra (Gaelic for natural) and The Glenlivet 12-year-old First Fill and will go on sale at Heathrow’s airport. The Glenlivet will be relaunched with new packaging and advertising in the hopes of increasing sales of the brand. 

Chivas Brothers will launch two products aimed at the travel retail market. The products will be part of The Glenlivet brand of single malts. The new malts will be called Nàdurra (Gaelic for natural) and The Glenlivet 12-year-old First Fill and will go on sale at Heathrow’s airport. The Glenlivet will be relaunched with new packaging and advertising in the hopes of increasing sales of the brand. The Glenlivet 12-year-old First Fill will be aimed at European travelers while The Nàdurra, a new product, will be targeted mainly at North American travelers. The Nàdurra is a 16-year-old matured in first fill ex-bourbon casks and is described as a “fruity Speyside single malt with a finish of considerable length and complexity.” The Glenlivet is already the leading malt in the US and the group is keen to capitalize on emerging markets like China, Brazil, India and Russia.