The third UN Ocean Conference (UNOC3) has concluded with a joint call to expand marine protection and curb ocean pollution. The event has highlighted the role of education in changing consumer behavior, particularly in addressing packaging as a major source of plastic pollution.Packaging Insights speaks to Valentina Lovat, associate programme specialist at the Ocean Literacy project within UNESCO’s Intergovernmental Oceanographic Commission (IOC), about how the IOC promotes ocean literacy and raises consumer awareness by integrating ocean sciences into standard education. We also discuss how young innovators can help reshape the packaging industry.