Weetabix redesign by Springetts
A revamped look for Weetabix by brand design agency Springetts is launching this week as part of a £7m campaign to position the cereal as the ideal start to a busy day.
A revamped look for Weetabix by brand design agency Springetts is launching this week as part of a £7m campaign to position the cereal as the ideal start to a busy day.
The new-look pack has been modernised and features a prominent ‘slow release energy’ motif, which is explained further on the back of the pack under the tag-line ‘fuel your day’.
The new design is part of a wider advertising campaign launching this week that includes radio and TV ads as well as social media and smartphone initiatives.
Weetabix head of marketing Adrian Mooney said: “Weetabix is the backbone of British family life. The brand stands for simplicity, honesty and wholesomeness and it’s as good today as it always has been. We believe this new campaign will help to drive frequency and enhance our position as the nation’s favourite breakfast cereal.”
Source: Weetabix
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