Wyke Farms Updates Farmhouse Cheddar Packaging

The new packaging, which features a zip-lock seal and contemporary coloured labels with a picturesque landscape of the Somerset farm, was designed to improve the overall consumer experience, both visually and functionally, and will be in stores from February.

27/01/09 Wyke Farms, the UK's largest independent cheese producer and milk processor, unveiled a new line of re-designed, re-sealable packaging for the company's range of award-winning farmhouse cheddar.

The new packaging, which features a zip-lock seal and contemporary coloured labels with a picturesque landscape of the Somerset farm, was designed to improve the overall consumer experience, both visually and functionally, and will be in stores from February.

"At Wyke Farms our number one priority is serving consumers the best cheddar possible, and re-sealable packaging is a modern approach for preserving the delicate flavour and texture of an otherwise traditional mature and vintage cheddar," said Richard Clothier, third generation family member & Managing Director, Wyke Farms said.

The Wyke Farms consumer focus groups identified that shoppers actively seek out brands in re-sealable formats.

As a result, the new re-sealable packaging has been designed to preserve freshness and help consumers enjoy their cheddar longer.

In terms of visual stimulation, the range of bold colours and horizon landscape portrait were chosen to help the packaging stand out on the shelf and increase the products' overall in-store presence.

"We feel this change is a testament to Wyke Farms' unique ability to innovate without compromising on quality or the traditional values that have served our company so well over the past 100 years," added Clothier.

Wyke Farms cheese and butter products are available nationwide and can be found in Asda, Co-op, Makro, Morrisons, Sainsbury's, Somerfield and Tesco.