Innova Market Insights data reveals a surge in F&B launches across Africa, with a 19% growth rate from October 2019 to September 2024. South Africa, Algeria and Ghana were the countries with the most product launches. Flat pouch packaging dominated the market, with nearly half of all new launches utilizing plastic packaging. Â
Innova Market Insights data shows that from 2020 to 2024, F&B launches using reusable packaging grew by 18%. Europe led the trend, accounting for 62% of global launches. Bottles were the most common packaging format, while stand-up pouches experienced the fastest growth. Glass was the most used material, with reusable paper packaging also on the rise.
F&B packaging launches in Europe grew from 2020 to 2024, driven by consumer concerns about preserving food quality. The UK leads in F&B packaging launches, while Ireland has seen the highest increase. Recyclable packaging remains a top priority, with 26% of European consumers willing to pay more for it.
Innova Market Insights data reveals a 19% increase in F&B launches with Biodegradable Packaging from 2020 to 2024. Europe led with 41% of these launches, and Hot Drinks was the top category. Tea Bags and Coffee Pods were the leading packaging types for new global launches.
Innova Market Insights data indicates that Sustainable Packaging in F&B had a 2% growth from October 2019 to September 2024. Europe spearheaded the trend with 46% of launches. Bakery emerged as the leading category, and flat pouches were the preferred format. Globally, Recyclable Packaging was the leading environmental claim amongst sustainable NPD.
Innova Market Insights data indicates a 4% average annual growth rate in global confectionery launches between October 2019 and September 2024. Nearly half of these launches were packed in flat pouches, with plastic dominating as the primary packaging material — present in over 60% of launches. Notably, packaging printed with vegetable ink experienced significant growth.
F&B launches in Latin America are on the rise, with consumers prioritizing food quality, functionality and packaging that offers long shelf life. From October 2019 to September 2024, Brazil, Mexico and Colombia led in the number of launches, while Chile experienced the fastest growth. Furthermore, F&B launches in the region increased by 2%. Flat pouches were the most popular packaging choice for new product development, and recyclable packaging remained the top environmental claim for launches in Latin America.
