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Alcoholic beverage packaging innovation

Dec 2022
ABSTRACT
Alcoholic beverage launches are decreasing globally, featuring a -4% year-over-year decline when comparing 2020 H2 – 2021 H1 and 2021 H2 – 2022 H1 launches. In 2021 H2 – 2022 H1, Bottle (54%) is the leading packaging format among the alcoholic beverage launches tracked. In 2021 H2... More rightarrow
TOP 3 PACKAGING MATERIALS
  1. Glass
  2. Aluminum
  3. Carton
MATERIALS ANALYZED
Packaging launches only;
Recyclable
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-4% (2020 vs 2022)

TOP COMPANY
Diageo

TOP FORMAT
Bottle

TOP CLAIM
Recyclable

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Previous Analysis Features on PackagingInsights.com

Innova Market Insights data indicates that pet food launches were increasing globally, featuring 80% year-over-year growth when comparing 2022 and 2023. In 2023, Standing Pouch (59%) was the leading packaging format, with 74% of products packed in Plastic. Additionally, 19% of these launches had Recyclable claims.
Innova Market Insights data indicates that soft drink launches increased globally, featuring an 11% year-over-year growth when comparing 2022 and 2023. In 2023, Bottle (53%) was the leading packaging format for soft drink launches, and Plastic – Not Specified (26%) was the leading packaging material among soft drink launches.
Innova Market Insights data indicates that F&B launches with recycling claims are increasing globally, featuring a 7% year-over-year growth from October 2021 to September 2023. Most frequently, F&B products were packed in Flat Pouch packaging featuring a recyclable Plastic material. Overall, 40% of launches globally had a Recyclable packaging claim.
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