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Desserts & ice cream innovation

Aug 2023
ABSTRACT
Desserts & ice cream product launches are increasing globally, featuring a +2% average annual growth when comparing 2018 and 2022 launches. In 2022, Tub (29%) was the leading packaging format among desserts & ice cream tracked and Plastic – Not Specified (50%) was the leading... More rightarrow
TOP 3 PACKAGING MATERIALS
  1. Plastic – Not Specified
  2. Carton
  3. Cardboard
MATERIALS ANALYZED
Packaging launches only;
Recyclable
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2022 vs 2018)

TOP COMPANY
Unilever

TOP FORMAT
Tub

TOP CLAIM
Recyclable

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2022 vs 2018

Previous Analysis Features on PackagingInsights.com

Innova Market Insights data indicates that pet food launches were increasing globally, featuring 80% year-over-year growth when comparing 2022 and 2023. In 2023, Standing Pouch (59%) was the leading packaging format, with 74% of products packed in Plastic. Additionally, 19% of these launches had Recyclable claims.
Innova Market Insights data indicates that soft drink launches increased globally, featuring an 11% year-over-year growth when comparing 2022 and 2023. In 2023, Bottle (53%) was the leading packaging format for soft drink launches, and Plastic – Not Specified (26%) was the leading packaging material among soft drink launches.
Innova Market Insights data indicates that F&B launches with recycling claims are increasing globally, featuring a 7% year-over-year growth from October 2021 to September 2023. Most frequently, F&B products were packed in Flat Pouch packaging featuring a recyclable Plastic material. Overall, 40% of launches globally had a Recyclable packaging claim.
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