BrauBeviale 2018 review: Craft and sustainability trends in brewing
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Ball demonstrated the interactive possibilities provided by the can’s 360-degree canvas in the three innovations it showcased: DayGlo, Spot Matte and Enhanced Can. The luminous and striking DayGlo can presents customers with an exciting branding opportunity by using inks that are naturally bright and radiate an intense reflection of color, with or without UV light. This allows customers to infuse artwork and highlight certain areas of their design to draw consumers in and inspire them to react to the brand.