Smurfit Kappa unveils paper-based beverage bundle packs as industry seeks plastic-free alternatives

25 Nov 2019 --- As the beverage industry continues to seek alternatives to plastic packaging, Smurfit Kappa has launched a portfolio consisting of three paper-based solutions, called the Smurfit Kappa GreenClip, the TopClip and the Nor-Grip. Replacing single-use plastic, the new portfolio is 100 percent recyclable, renewable and biodegradable. The innovations present an environmentally friendly alternative to plastic packaging while still facilitating the sale of single units.

Click to EnlargeGreenClip.“Single-use plastics can have a devastating impact on the environment and designing even more sustainable packaging alternatives is a cornerstone of our Better Planet Packaging initiative. We know from our research that 75 percent of consumers have a preference for sustainable packaging and all our tests have shown positive results in terms of convenience and sustainability,” says Arco Berkenbosch, Vice President of Innovation & Development for Smurfit Kappa.

The GreenClip is a direct alternative for plastic rings traditionally used for bundling six-packs of canned beverages. Individual cans can easily be taken from the paper rings given the jigged-tooth rim holders around the cans’ closures. 

Click to EnlargeTopClip.The TopClip provides a strong packaging alternative, replacing the stretch film that is used to bundle and sell cans in one pack. The TopClip fully covers the top of the cans, protecting them from contamination and providing branding opportunities. Its two front holes facilitate in-store handling and received “excellent feedback” in consumer tests. The company boasts of a 30 percent lower carbon footprint compared to plastic versions. Furthermore, as the solution is made from less material and does not require glue, it is significantly more sustainable than other recently launched packaging solutions on the market, Smurfit Kappa says. 

The Nor-Grip is an innovative corrugated solution that securely bundles bottles together into consumer units, eliminating the need for shrink film. Having completed extensive tests, the Nor-Grip solution is robust enough to carry the heaviest loads throughout the supply chain.

Click to EnlargeNor-Clip.An industry shift
The transition from plastic to paperboard beverage rings has been triggered by an explosive consumer demand for more environmentally friendly packaging. Beverage giants such as Coca-Cola and Budweiser have responded to this call with KeelClip technology, a minimalist paperboard packaging, which uses recyclable paperboard to create a lighter weight, plastic-free pack. 

The KeelClip technology is similar to Smurfit Kappa’s new portfolio as both use paperboard material. Initially, however, Corona spearheaded the plastic ring alternative movement with a different approach. In a global first, the beer brand began using plant-based biodegradable fibers, with a mix of by-product and compostable materials, to create plastic-free six-pack rings.

Edited by Anni Schleicher

To contact our editorial team please email us at editorial@cnsmedia.com