A captivating cap from Tetra Pak

Tetra Pak launches a higher screw cap for its premium package system Tetra Top.

The global consumer drivers propelling the food industry into the 21st century are health, convenience, indulgence and mood enhancement. The importance of these drivers is set to increase as consumers become more sophisticated in their eating habits.

The Tetra Top Carton Bottle Katla H38 has an elevated 38 mm wide neck, which makes the Carton Bottle even easier to pour from and re-close — and even more ideal for premium chilled products. Its handy screw cap is 50 percent bigger than the Katla S38, which makes the Katla H38 more ergonomic and appealing. And the new design gives it a modern, functional look that radiates premium quality.

This bottle-shaped package is made of carton - over half of the materials used are renewable - which makes it an environmentally friendly alternative to plastic bottles. Most of its surfaces are printable so the producers’ brand can be powerfully communicated.

The TT/3 filling machine

When it comes to filler flexibility and package differentiation, very few packaging systems can compete with Tetra Top. Running at 9000 packages/hour the TT/3 180V XH (extended hygiene) filling machine can produce all five of Tetra Top’s carton collections: Carton Bottle, Carton Cup, Carton Pitcher, Carton Can and Carton Shot. This creates a volume range from 100 ml to 1000 ml and switching between them is easy thanks to automated volume change.

<>BThe customer experience

Four customers are already using the Tetra Top Carton Bottle Katla H38: The Swedish juice company JO Bolaget, the Italian retailer Coop, the Norwegian dairy

Tine and the South African company Clover. The consumers’ initial reactions are very positive. Catharina Johansson, marketing manager at JO Bolaget in Sweden explains:

"Tetra Top means news value for our juice Bravo. Bravo is one of the strongest juice brands in Sweden and as market leader you need to drive the category and be innovative. Since the launch of Bravo in Tetra Top Carton Bottle Katla H38 in September 2005 the sale has increased by 40 percent for one litre packages. The main benefit of this new package is that is it is easy to open, to close and to pour from. Not only is it a convenient package, but it looks good too. The Tetra Top package helps us stand out on the shelves since almost all other chilled juices in Sweden are packed in gable top packages with screw caps."