A New Look for Hovis Bakery’s Granary, Seeded and Wheatgerm Loaves

Hovis is re-launching its popular Granary, Seeded and Wheatgerm loaves this summer to champion their superior ingredients, taste and nutritional benefits with a fresh new packaging design and supporting advertising and in-store campaign.

Hovis is re-launching its popular Granary, Seeded and Wheatgerm loaves this summer to champion their superior ingredients, taste and nutritional benefits with a fresh new packaging design and supporting advertising and in-store campaign.

 

The re-launch will hero the premium ingredients used in these loaves that deliver the taste and associated benefits focusing on the toasted seeds and the sprouted wholegrains. Some of the benefits they offer are a source of protein, rich in fibre and omega 3 from seeds, and keeping to the Hovis principal that they are made with no artificial preservatives.

 

Jill McCall, Marketing Manager - Premium, Hovis Ltd, comments: “It is a very exciting time for Hovis; our premium range re-launch marks the start of a new chapter of innovation for the brand. Our Seeded and Granary products have always been popular and so we wanted to give them the focus they deserve and to shout about the quality ingredients that are used within each and every Hovis loaf, as well as the fact that all of our loaves have no artificial preservatives. We know that consumers increasingly want foods that deliver health benefits for themselves and their family, and foods that are more natural and less processed are high on their list. Our new look range will clearly highlight the taste and nutritious benefits for each loaf making them even more appealing.”

 

The new look packs will be in stores from w/c 6 July across 800g and 400g loaves of Hovis Seed Sensations, Hovis Granary and 400g loaves of Hovis Wheatgerm Original. Look out for the striking modern designs promoting the range featuring the strapline ‘Flavour brings our Flavour’. The MRSP for both the Hovis Seeded and Granary ranges will remain unchanged at £1.60. 

Source: Hovis Bakery