When Paper Meets Foam

At the last Make-up in Paris Mktg Industry introduces “Make-Up Book”, a revolutionary packaging entirely developed, manufactured and Made in Italy. A precious and refined solution for pressed powders, and hot poured formulas to create a complete collection of make-up products.

At the last Make-up in Paris Mktg Industry introduces “Make-Up Book”, a revolutionary packaging entirely developed, manufactured and Made in Italy. A precious and refined solution for pressed powders, and hot poured formulas to create a complete collection of make-up products. “We have developed an innovative packaging by coupling cardboard with special foam to create a range of compact cases and palettes dedicated to the make-up market. – says Mr. Focolari - The unique feature of this packaging is that it is easy to customize with different shapes, designs and with an endless number of decorations.” Four colors printing, hot stamping, Matt or shiny finishing’s, metallic colors, can be made on the outside of the pack, on the inside, and on the cardboard band and last but not least also the foam can be customized with different colors and textures. Mktg Industry also developed an Eco Version of the Make-up Book:  made using only 100% recycled cardboard and paper. The sponge is replaced with 100% recycled cardboard creating a truly Eco friendly packaging. “We have definitely developed another “unconventional” and unique packaging solution,” Concludes Stefano Focolari.

Source: Mktg Industry