A tasty alternative from DS Smith Packaging
DS Smith Packaging Livingston, were delighted to support customer Paterson Arran in designing a new innovative pack that reduces the amount of material needed, speeds up packing time and provides a great promotional unit in store.
DS Smith Packaging Livingston, were delighted to support customer Paterson Arran in designing a new innovative pack that reduces the amount of material needed, speeds up packing time and provides a great promotional unit in store.
The Bronte Giants range, cookies and creams had previously been packed into solid board cartons, and then into a brown corrugated box for shipping. The new pack which is specified in R-Flute®, a DS Smith material that provides great supply chain and print benefits, results in the cookies being packed into a single corrugated display unit which removes the need for an estimated 400,000 cartons. The pack is stronger than the original so no shipper box is required, and the print looks great too.
Amy Coles, Marketing Manager from Paterson Arran reported; “the new pack means we receive more boxes per pallet inbound and have reduced the amount of items we have to order, store and pack. We even improved the impact at the point of sale by incorporating a display feature. We are truly delighted with the overall result”.
Demonstrating corrugated innovation at its best; this single material, fully recyclable pack provides protection and promotion. It just goes to show how packaging users can improve sales and reduce cost and waste by working with DS Smith Packaging - they Make Ideas Happen.
Source: DS Smith Packaging
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