ALLOGEL SRL has entered new waters as the first Sealed Air Cryovac customer in Italy to use Darfresh® 3-webs for packaging frozen fish. Initial consumer response has been very positive. For the retailer, the solution has the benefits of a long shelf life, strong pack optics, bringing optimal visibility and lighter, more ecological packaging with the absence of cardboard.
ALLOGEL SRL has entered new waters as the first Sealed Air Cryovac customer in Italy to use Darfresh® 3-webs for packaging frozen fish. Initial consumer response has been very positive. For the retailer, the solution has the benefits of a long shelf life, strong pack optics, bringing optimal visibility and lighter, more ecological packaging with the absence of cardboard. As a long-standing customer, Allogel worked closely with Sealed Air Cryovac, in the development and trial of this solution, as part of its proven commitment to bring safety-driven innovation to its products and processes.
From vision to result
Behind the Allogel decision to use Darfresh® 3-webs and the Darfresh® R275CD machine, was the concrete objective to find a packaging solution that combines excellent conservation with appealing presentation.
The resultant choice satisfied the vision of one innovative pack able to eliminate the need for secondary packaging. Its compact character saves on fridge space, there is no fog inside the pack and ultimately less packaging to dispose of, which is a significant environmental plus. Sealed Air Cryovac accompanied its customer from the very beginning on its mission to turn a vision into a highly practical reality. Numbering among the additional services provided by Sealed Air Cryovac were graphic design, mould design, line software development, as well as support for launch and follow-up activity. Giorgio Alloni, Plant and Production Director at Allogel describes the cooperation. “The Cryovac team is always there when we need them. Whether we want to develop new formats or applications, or have a packaging issue to solve, they really make any challenge easier.”
Market response
Considered one of the most modern companies in the fish market in Europe, Allogel also has its own supermarket where it launches all of its new products to gauge consumer response at source. The newly packaged frozen fish proved an instant success and is now available in major chains such as Coop, Carrefour and Auchan. Giorgio Alloni explains, “We have invested in this new Cryovac Darfresh® 3-web system and will continue our cooperation for other projects. We are very convinced of this new packaging and will push it as much as we can.”
The system in action
The Cryovac Darfresh® 3-web vacuum system is a 3-web pack consisting of a bottom formed on line and a top skin, both high barrier plus a lid. Each of the webs is fully printable and all of the materials are chlorine-free.
The machine used by ALLOGEL is the Cryovac Darfresh® R275CD, one of the models of the new generation of Multivac Darfresh® packaging machines, jointly developed by Cryovac and Multivac. It has a memory for 200 program settings. All machine functions, including temperature control and timers, are managed by microprocessors and operated via a soft touch control panel and LCD display. The highest standards of safety and hygiene ensure that the equipment meets all relevant European legislation.
Source: Allogel S.R.L.
