Appetite Revamps Spar Own Brand Soft Drinks
SPAR UK is relaunching its range of own brand soft drinks with a new design by brand creators and planners Appetite, bringing new flavours and modern packaging to the range.
SPAR UK is relaunching its range of own brand soft drinks with a new design by brand creators and planners Appetite, bringing new flavours and modern packaging to the range.
The 11 lines now have an improved recipe, taste, with added real fruit juice now in many lines including the fruit crushes & lemonades. The sweetener levels have also been reduced in the Sparkling Flavoured Water range for a fresher, cleaner taste.
The range’s packaging has been revamped to give it a more modern, eye-catching look and clearer on shelf standout for the consumer. The quality of the drinks has now also been benchmarked against leading soft drinks brands to ensure a fantastic standard, and to keep up with the latest style and flavour trends in the soft drinks market.
“With our own brand range growing and improving in quality continually, customers are buying into the SPAR brand more than ever, as they can see it offers them great value, quality products benchmarked against our key competitors,” said Darbyshire.
“SPAR retailers who take advantage of the comprehensive range of brand products, including our new soft drinks selection, encourage customers to spend more in store, increase customer loyalty and help improve the perception of SPAR as offering great value to shoppers.”
The new range will be rolled out to SPAR stores across the UK from 17 May.