Appetite Revamps Spar Own Brand Soft Drinks
SPAR UK is relaunching its range of own brand soft drinks with a new design by brand creators and planners Appetite, bringing new flavours and modern packaging to the range.
SPAR UK is relaunching its range of own brand soft drinks with a new design by brand creators and planners Appetite, bringing new flavours and modern packaging to the range.
Four new lines will be added to the selection, including SPAR Summer Fruits and Citrus Juice Drinks, both 500ml; Orange Glucose Energy Drink 380ml and Raspberry Isotonic Sports Drink 500ml.
The 11 lines now have an improved recipe, taste, with added real fruit juice now in many lines including the fruit crushes & lemonades. The sweetener levels have also been reduced in the Sparkling Flavoured Water range for a fresher, cleaner taste.
The range’s packaging has been revamped to give it a more modern, eye-catching look and clearer on shelf standout for the consumer. The quality of the drinks has now also been benchmarked against leading soft drinks brands to ensure a fantastic standard, and to keep up with the latest style and flavour trends in the soft drinks market.
The 11 lines now have an improved recipe, taste, with added real fruit juice now in many lines including the fruit crushes & lemonades. The sweetener levels have also been reduced in the Sparkling Flavoured Water range for a fresher, cleaner taste.
The range’s packaging has been revamped to give it a more modern, eye-catching look and clearer on shelf standout for the consumer. The quality of the drinks has now also been benchmarked against leading soft drinks brands to ensure a fantastic standard, and to keep up with the latest style and flavour trends in the soft drinks market.
SPAR UK Brand Director Susan Darbyshire said: “Our SPAR brand soft drinks range is currently worth £20m in retail sales, contributing significant profit to stores across the UK. The drinks represent a cheaper alternative for consumers than branded drinks, without compromising on quality, and offer our retailers higher margins than the major brands.
“With our own brand range growing and improving in quality continually, customers are buying into the SPAR brand more than ever, as they can see it offers them great value, quality products benchmarked against our key competitors,” said Darbyshire.
“SPAR retailers who take advantage of the comprehensive range of brand products, including our new soft drinks selection, encourage customers to spend more in store, increase customer loyalty and help improve the perception of SPAR as offering great value to shoppers.”
The new range will be rolled out to SPAR stores across the UK from 17 May.
“With our own brand range growing and improving in quality continually, customers are buying into the SPAR brand more than ever, as they can see it offers them great value, quality products benchmarked against our key competitors,” said Darbyshire.
“SPAR retailers who take advantage of the comprehensive range of brand products, including our new soft drinks selection, encourage customers to spend more in store, increase customer loyalty and help improve the perception of SPAR as offering great value to shoppers.”
The new range will be rolled out to SPAR stores across the UK from 17 May.
Source: SPAR
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