Amcor provides recycled material for Mondelēz’s Cadbury Easter range

Amcor has provided Mondelēz International with its AmFiniti recycled content for the films used to wrap Cadbury’s 2026 Easter chocolate range in the UK and Ireland. 

AmFiniti is produced by converting post-consumer plastic waste. Amcor and Mondelēz International will source approximately 134 metric tons of post-consumer recycled plastic for Cadbury packaging. The material content is derived through advanced recycling technology. 

Cadbury will use 65% certified recycled plastic packaging for its 31.9 g, 74 g, and 256 g Mini Eggs bags, said to be validated through mass balance allocation. 

The bags signify the chocolate company’s adoption of connected packaging, as they will include a scannable QR code on their back, providing customers with information about the product’s use of recycled material and Mondelēz’s approach to packaging.

Additionally, Cadbury’s small and large Easter tablets will be wrapped in 80% certified recycled plastic packaging, also allocated through a mass balance approach, according to Amcor.

The ribbon handle of the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle.

Mondelēz’s sustainability goals

Mondelēz says that the Easter 2026 Cadbury packaging using Amcor’s recycled content solution is a positive step toward achieving its global sustainability ambitions, which include increasing its use of recycled plastic in packaging.

The global F&B corporation’s goals include designing 98% of its packaging for recyclability and providing “clear consumer recycling information” on its labels by 2030. Currently, a reported 96% of its total packaging is designed to be recycled.

Another goal is to achieve at least a 25% reduction in virgin plastic usage in its rigid plastic packaging by 2030, as part of the company’s global “Pack Light and Right” strategy.

Joanna Dias, UK and Ireland’s sustainability lead at Mondelēz International, comments: “Our Cadbury Mini Eggs range is an iconic Easter treat, loved by people across the UK and Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range.” 

“Continuing our partnership with Amcor to grow our impact, our Cadbury Mini Eggs this Easter are another fantastic milestone for Mondelēz UK and Ireland as we work toward the delivery of Mondelēz’s global sustainability goals, namely, reducing our use of virgin plastic.”

Janice Narainsamy, senior product development engineer at Amcor, adds: “It’s fantastic to see our collaboration with Mondelēz International come to life with AmFiniti Recycled Content in products like Cadbury Mini Eggs.”

“Expanding recycled content into seasonal favourites such as the Easter range demonstrates what’s possible when innovation and partnership align. This milestone shows how we can integrate more circular packaging solutions at scale, while maintaining the performance and quality consumers expect.”

Last month, Amcor showcased its expanded range of rigid and flexible packaging solutions at Packaging Innovations in the UK.