Arcor of Brazil Brings To The Market A New Way Of Consuming 7Belo
Arcor of Brazil, food company and one of the leaders in the categories of Chocolates, Candy & Country Biscuits, rejuvenates and brings to market a new way of consuming the traditional brand of soft candies 7Belo.
Arcor of Brazil, food company and one of the leaders in the categories of Chocolates, Candy & Country Biscuits, rejuvenates and brings to market a new way of consuming the traditional brand of soft candies 7Belo. With blister packaging format, containing 12 units, the release features soft candies in the same taste of traditional 7Belo raspberry, plus a crunchy cone. Initially the launch will be sold only in São Paulo with final suggested retail price of $ 1.00.
Developed by design agency Mandarin, the main challenge was to modernize the packaging without losing identity. Innovation aims to reach other means of consumption of soft candies, covered new points of sale and thus more consumers. The 7Belo is recognized and loved by all ages.
“The brand has a strong emotional bond with consumers by being authentic and traditional. Being in a constant process of innovation, makes the brand always remaining among the industry leaders,” says Candy Marketing Manager at Arcor, Nicolas Seijas. The 7Belo chewable candy is composed of Raspberry and Yogurt flavors. The candy is already offered in another two versions. The lollipop version is available in a raspberry flavor.
Source: Arcor
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