Ardagh increases can end and tab production to meet growing US demand

Ardagh increases can end and tab production to meet growing US demand

08 Jan 2019 --- Ardagh has increased the production of its beverage can end and tabs by 10 percent at its Valparaiso plant in Indiana, US. The move addresses the growing demand for attractive and highly-differentiated can packaging in North America.

“The capabilities that innovative ends and tabs provide to a brand are numerous,” Claude Marbach, CEO, Ardagh Metal – North America, tells PackagingInsights. “When the top of the can package is characterized by different colors, it stands out on retail shelves, attracting consumer attention. In a market where price is often equal, a brand differentiator such as color, graphics, functionality, etc. can make a strong difference in purchase decisions.

“The 10 percent increase in production capacity is directly attributable to increased customer demand associated with beverage cans in North America, and, specifically here, the ends and tabs that ‘top’ the beverage cans,” he says.

“An excellent example of the growth in use of innovative ends and tabs is across the energy drink market. This beverage category continues to show strength, with established and newly-launched brands utilizing the entire space of the beverage can package to position their brand in multi-color attraction, taking full advantage of the beverage can’s shiny, metal surface area,” Marbach adds.

The Valparaiso plant, built in 1987, utilizes more than 135,000 square feet of manufacturing and warehouse space and produces the end or “top” of the can as well as the tab, which consumers pull to open the can. Increasingly, leading beverage companies are choosing to utilize colorful graphics for ends and tabs, complementing the full surface space of the can body used to showcase their brand.

The plant is ISO–9001:2015 third-party certified, demonstrating that it is a high-quality and environmentally-focused manufacturing facility. The new production levels will be available in the third quarter of 2019.

“The investment in the plant’s people and capabilities is a testament to the focus on quality and customer satisfaction by the Ardagh Valparaiso team,” continues Marbach. “We’re very proud to increase Valparaiso’s production capabilities, further positioning the plant as a world-class source of innovative, eye-catching tabs and ends.”

Ardagh notes beverage cans to be widely recognized as a strong sustainability choice. Beverage cans support brand environmental objectives with a recycle rate and recycled content percentage higher than any other beverage package. Additionally, the company highlights that beverage cans are filled, shipped and displayed at retail more efficiently than other beverage packages, as there is no wasted space due to the package’s stacking capabilities.

By Joshua Poole

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

17 Jan 2019 --- A notable collaboration between Nestlé and Danimer Scientific may produce a marine biodegradable water bottle prototype in the next two to three years. The partnership is part of the company’s broader plan to reach its “waste-free future” vision. The plan looks beyond recycling, to include further investment in research alternatives to plastic material.
17 Jan 2019 --- Danone has collaborated with Amcor to produce a transparent, wide-mouth, spoonable jar for its all-natural yogurt, sold in Argentina. Appealing to the growing “mindful consumer” market in Latin America, the 200ml jar is made from transparent PET, meaning it is 100 percent recyclable, while consumers can easily see the all-nature yogurt through the jar.
16 Jan 2019 --- As the pressure to tackle mounting plastic waste continues, 30 companies have joined forces to launch the Alliance to End Plastic Waste (AEPW). Comprising companies from across the plastic value chain, including petrochemical companies ExxonMobil and Shell, consumer companies Dow and Procter and Gamble (P&G), as well as recycling companies Veolia and Suez, the alliance has pledged US$1.5 billion towards plastic recycling and clean-up efforts over the next five years.
16 Jan 2019 --- Spanish supermarket chain Eroski has introduced a handful of own-brand products featuring Nutri-Score labeling. This makes Eroski the first distribution company in Spain to incorporate this “advanced nutrition” labeling. The Nutri-Score system classifies foods into five levels, indicated by colored letters – from “A” in dark green to “E” in dark orange. It is calculated on the basis of the calories, the nutrients which are beneficial for our health – fiber, protein, amount of fruit, vegetables, nuts and pulses – and nutrients whose intake should be reduced – saturated fat, salt and sugar – per 100 grams of the product.
16 Jan 2019 --- UK supermarket chain Waitrose has ceased using black plastic to package hundreds of its own-label products. It plans to completely eradicate hard-to-recycle black plastics from own-label products by the end of 2019. Waitrose is also encouraging customers to bring reusable containers to the supermarket’s fresh service counters to minimize the use of plastic bags.