Aussie Reveals Re-Branded Haircare Range

Haircare brand Aussie has unveiled a new re-branded packaging for its eight collections, including shampoos, conditioners, and styling products. The new packaging features “bolder and brighter text, new graphics and a clear description of which hair type the product is aimed at,” and runs across the entire Aussie portfolio.

The re-brand is supported by what Aussie claims is the “biggest ever digital spend in the hair care category,” focusing on a millennial audience with advertising on social media platforms such as Instagram and Snapchat, as well as working with beauty influencers.

Jo Vaughan, hair care brand manager, said: “We know that approximately one fifth of health and beauty sales in convenience stores are impulse purchases and retailers can make the most of this by stocking well-known brands such as Aussie.”

Source: Procter And Gamble