Bag-In-Box Solution for Mineral Water
German mineral water supplier Rheinsberger Preussenquelle has opted for bag-in-box packaging from Rapak in preference to PET bottles for its premium water brand.
German mineral water supplier Rheinsberger Preussenquelle has opted for bag-in-box packaging from Rapak in preference to PET bottles for its premium water brand.
The company says that the bag-in-box format offers major benefits and a positive environmental profile.
“We are seeing an increasing acceptance among consumers for water in bag-in-box,” says Anne-Katrin Stulfa, Business Operation Director at Rheinsberger Preussenquelle. “Certainly we are attracting a lot of new customers who subsequently make repeat purchases thanks to the user-friendliness of the pack and the way it protects the taste and quality of our water.”
Key to the suitability of bag-in-box for water applications is its system whereby the bag collapses as the water is dispensed, thus preventing air getting into the product and ensuring the quality of the water remains constant throughout the life of the pack. By comparison, water in a PET bottle will start to change immediately the pack is opened.
For consumers the pack is lightweight and easy to handle and offers the convenience of a glass of water on tap whenever required. The dispenser is easy to use, even for children. “This ease of use encourages people to drink more water,” comments Anne-Katrin Stulfa. The entire water box can be stored in the fridge and will maintain this temperature for several hours once removed.
Rapak is supplying five litre packs for the retail market and large 20 litre bag-in-boxes for commercial applications.
Rapak has also supplied Rheinsberger Preussenquelle with its Autokap 600 semi-automatic filling system. This compact machine provides a hygienic filling operation that does not require the bag to be cleaned or rinsed with chemicals prior to filling. The packs are easy to handle during filling and subsequent transportation and there is no danger of breakages. The boxes are stackable which also assists the logistics operation and displays in-store while the large decoration area ensures effective branding for on-shelf impact.
“The Rapak bag-in-box solution delivers on all levels,” concludes Anne-Katrin Stulfa. “We believe the format represents the future for water packaging.”
Source: Rapak
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