Benedicta chooses Sleever to get its sauce noticed

The SI-PVC-RG/050 film used achieves a high level of clarity. It also forms the perfect base for the eight colour printing used by Sleever, which means that the labelling is as clear as possible.

23/06/06 Sleever International, the leading provider of sleeving solutions globally, has provided the French Bénédicta brand with a new sleeve designed to show off its Sauce Gourmande range of fine salad sauces.

"These are sauces aimed at people who love their food and know what they are buying," says Eric Masson, Sleever International’s European Sales Director. "By using a transparent sleeve on a transparent glass bottle, Bénédicta enables the customer to see the sauce, before they buy it."

"It’s a fast growing and highly competitive market," he says. "This product fits perfectly with current consumer trends. It is designed to save time while maintaining quality."

"It’s a top of the range product and its packaging must show clearly that it is different from other products which are available," he says. "The final product as a whole,

including its packaging, has to make the consumer want to eat it."

The SI-PVC-RG/050 film used achieves a high level of clarity. It also forms the perfect base for the eight colour printing used by Sleever, which means that the labelling is as clear as possible. "The packaging has to look good from every angle," says Eric Masson. "It has to carry a lot of information in a clear and easy to ready form and it has to present the design in the best way possible to help attract the customers’ attention. Only Sleever can manage to do all this as well as we have done."

"Sleeves are being used more and more in this market," says Eric Masson. "Sleever International’s technical lead in the use of sleeving which can fit a much wider range of shapes than less advanced materials means eye-catching containers can be used."

"The advanced photogravure printing, in which Sleever’s expertise leads the industry, means sharp edges, clear writing and a design that gets consumer attention," he says. "It also means the information on pack is easier to read something consumers tell us they are looking for."

"The market for salad sauces is highly dynamic," he says. "Any product faces tough competition. Sleever’s innovation has given Benedicta an advantage sure to help its product find new customers."