Bluemarlin redesigns SCI-MX Nutrition packaging
Bluemarlin has redesigned the packaging for SCI-MX Nutrition, a sports nutrition brand.
Bluemarlin has redesigned the packaging for SCI-MX Nutrition, a sports nutrition brand.
SCI-MX's repositioning and redesign project was a proactive response to an in-depth market and consumer research project based on consumer attitudes to nutrition, and the underlying reasons for the recent boom in the UK sports nutrition market.
The aim was to shift the brand's positioning from promoting sports performance to becoming the beacon brand for physique development. New slogan You at your best was born, encapsulating the multiple benefits associated with an improved physique.
"We wanted to empower the brand to break out of what's expected in the sports nutrition category," said Chris Hart, creative director Bluemarlin Bath. "In recent years, body image has increasingly become a concern for modern men, so the goal with the design was to make SCI-MX relevant, approachable and applicable to men who want a more muscular and athletic physique."
Source: Bluemarlin
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