Bonds Confectionery Launches Priced-Marked Packs

Bonds Confectionery has begun rolling out priced-marked packaging on its £1 Sweet Shop range; a popular category amongst mid-size convenience multiples and independent retailers due to its variety, fantastic price point and all year round appeal.

Bonds Confectionery has begun rolling out priced-marked packaging on its £1 Sweet Shop range; a popular category amongst mid-size convenience multiples and independent retailers due to its variety, fantastic price point and all year round appeal. The new priced-marked packaging will appear on sweet shop favourites such as Chocolate Raisins, Chocolate Limes and Mint Imperials, making it easier for retailers to merchandise. Research found that 71% of consumers are more likely to buy price-marked packs as they are perceived to represent better value.

 

Philip Courtenay-Luck, managing director of Bonds Confectionery, commented: “The new priced-marked packs are sure to be a hit amongst retailers looking to evolve their offering. Having the price marked on the packaging will also attract impulse buyers, leading to higher value transactions. These will be great merchandised alongside queue barriers and next to till points.

 

“The entire price-marked range is suitable for vegetarians, which gives retailers the opportunity to market to a whole new audience. Bonds strive to cater towards all customers’ requirements, and without using meat gelatine, have created a diverse range of vegetarian sweets.” 

Source: Bonds Confectionery