Brand Re-Launch For Aqua Pura

Natural Mineral Water brand Aqua Pura is updating its packaging and launching new pack formats as part of a major brand re-launch. The new packaging looks to celebrate Aqua Pura’s heritage with images of the Cumbrian landscapes where the water is sourced, alongside a ‘Pure British’ icon.

Natural Mineral Water brand Aqua Pura is updating its packaging and launching new pack formats as part of a major brand re-launch. The new packaging looks to celebrate Aqua Pura’s heritage with images of the Cumbrian landscapes where the water is sourced, alongside a ‘Pure British’ icon. Several new pack formats have been added to the range, including a 750ml bottle with sports cap and labelled multipacks with ‘lunchbox’ and ‘family pack’ signposts.

Aqua Pura marketing director Jonathan Barr said: “The bottled water market continues to grow along with the demand for British sourced products and our brand re-launch will support us in reaching new audiences, in line with our strong brand values.” “Featuring the natural beauty of Cumbria on-pack will strengthen the provenance message, while our updated pack formats will enable us to target a wider cross-section of consumers, offering enhanced choice and convenience.” A new digital platform will support the re-launch, including new website and social channels.

Source: Aqua Pura