Richmond Sausages Gets Brand Refresh And New Packaging

Richmond Sausages is re-launching its range with new packaging and a £5m media campaign kicking off at the end of May. The company said the new look aims to “modernise the brand and showcase its quality credentials”, while new pack designs feature illustrations of rolling hills “synonymous with the Irish country side”.

Richmond Sausages is re-launching its range with new packaging and a £5m media campaign kicking off at the end of May. The company said the new look aims to “modernise the brand and showcase its quality credentials”, while new pack designs feature illustrations of rolling hills “synonymous with the Irish country side”. Richmond’s Perfect Bake range will also be re-branded to ‘Oven Ready’ to highlight its unique oven-ready griddle tray.

Sarah Davies, senior brand manager for Richmond, said: “This is the brand’s biggest investment in years and we are certain that the re-brand will be a hit with shoppers.” “The new packaging design and high-quality feel has tested extremely well with consumers. We know that there is a great opportunity for more families to discover their love for Richmond so we would encourage retailers to stock up.” The new packaging will roll out from 3 June, supported by TV, radio, sampling, digital and in-store activity.

Source: Richmond