16 Nov 2018 --- Shelf-appeal and consumer engagement are increasingly significant drivers in metal can design. Although consumers are drinking less soda, other can markets are emerging and expanding, notably craft beer and canned water, with producers demanding the differentiation needed to be competitive on a busy shelf. Two leading metal can suppliers, Crown and Ball, showcased the latest in their decorative techniques and connective technologies during BrauBeviale 2018 in Nuremberg, Germany, this week.