Brisk Iced Tea Unveils One-Liter Bottle

The new bottle will feature a gold cap and artist graphics of iconic Star Wars characters R2-D2 and C-3PO. It is available only at participating 7-Eleven stores for an exclusive launch period in April and wherever one-liter Brisk is sold throughout May and June.

5 Apr 2012 --- Brisk Iced Tea invites fans to taste "The Force" as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new "Kinect Star Wars" game, available now, along with the Limited Edition "Kinect Star Wars" Xbox 360 bundle.

The new bottle will feature a gold cap and artist graphics of iconic Star Wars characters R2-D2 and C-3PO. It is available only at participating 7-Eleven stores for an exclusive launch period in April and wherever one-liter Brisk is sold throughout May and June. In order to activate the M-Tag and race with Anakin's Podracer, fans can simply hold the new bottle up to the Kinect sensor after loading the "Kinect Star Wars" game and follow the instructions on the menu.

"To expand upon our successful partnership with Star Wars, Brisk will offer artist-designed packaging that features innovative on-pack technology to deliver exclusive content to a passionate fanbase," said Eric Fuller, Brand Director, Brisk Iced Tea. "We're excited to creatively extend our Star Wars campaign to promote the release of 'Kinect Star Wars' and to be able to provide an exclusive immersive gaming experience for Brisk consumers and Star Wars fans."

"Kinect Star Wars" brings Star Wars to life like never before. Players can use their body as the controller using the power of Kinect for Xbox 360. "Kinect Star Wars" allows fans to physically hone their Jedi skills, wield the power of the Force in their hands, pilot iconic ships and vehicles, rampage as a vicious rancor monster, or even dance with iconic Star Wars characters.

"It's clear that our fans have embraced Brisk's authentic yet unique take on Star Wars," says Kayleen Walters, Senior Director, Marketing, Lucasfilm. "We look forward to another successful collaboration with Brisk featuring fan-favorite characters."

This program rides the wave of the highly successful Brisk partnership with the 3-D theatrical release of Star Wars: Episode I The Phantom Menace, which kicked off in January to bring lightsaber battles to smartphones via the Brisksaber mobile app, introduced fans to creative Darth Maul packaging and launched a TV spot to showcase the never-before-seen epic battle between Darth Maul and Yoda.