Butterfly Cannon Revitalize Hair Care Range For Oriflame

Originally briefed to inject new life into the HairX brand and draw attention to the scientific expertise and ingredients behind the products, Butterfly Cannon, sought to create a pack relevant for hair care routines, with straightforward and trustworthy communication supported by a feeling of luxury.

Originally briefed to inject new life into the HairX brand and draw attention to the scientific expertise and ingredients behind the products, Butterfly Cannon, sought to create a pack relevant for hair care routines, with straightforward and trustworthy communication supported by a feeling of luxury. “The new design beings modernity and a ‘salon-esque’ feel with its bold typographic execution and use of premium colored foils on the labels.” Jon Davies, Creative Director, Butterfly Cannon.

The newly formulated products are designed to benefit both the scalp and the hair, with an innovative new active ingredient 6-Gingerol, which offers anti-oxidant, soothing and purifying benefits. To help communicate this unique benefit, Butterfly Cannon, developed the ‘6-Gingerol’ icon which features on all packs as well as appearing in the brand’s wider communication. “We’re really pleased with the new design for the HairX range, Butterfly Cannon, have captured the true essence of the brand and have achieved an excellent balance between our scientific and caring credentials.”  Lucie Simsova, Global Brand Manager, Oriflame Hair Care.

Source: Butterfly Cannon