ButterflyCannon create stunning Christmas pack for Glenmorangie
Design agency ButterflyCannon have created a limited edition festive pack for Glenmorangie Original, to be sold internationally in the UK, Germany, Sweden and Australia from October 2011.
Design agency ButterflyCannon have created a limited edition festive pack for Glenmorangie Original, to be sold internationally in the UK, Germany, Sweden and Australia from October 2011.
The innovative pack was designed to catch the shopper’s eye by changing colour as you walk past, morphing from a bright orange luster to a golden glow, it appears to ‘flip’ with the variation of light.
Anne Phillips, Senior Brand Manager at Glenmorangie says ‘Standout on a supermarket shelf at the festive time of year is a big challenge for any brand. ButterflyCannon have managed to create a stunning design for our signature expression, which is eye catching and amplifies one of the brand’s key codes, the watermark pattern.’
ButterflyCannon is a consumer brand design agency offering design planning and graphic & structural design, alongside design research which is carried out using RealityCheck©, their bespoke design diagnostic tool, developed by the agency to inject some much needed objectivity into the design process.
Anne Phillips, Senior Brand Manager at Glenmorangie says ‘Standout on a supermarket shelf at the festive time of year is a big challenge for any brand. ButterflyCannon have managed to create a stunning design for our signature expression, which is eye catching and amplifies one of the brand’s key codes, the watermark pattern.’
ButterflyCannon is a consumer brand design agency offering design planning and graphic & structural design, alongside design research which is carried out using RealityCheck©, their bespoke design diagnostic tool, developed by the agency to inject some much needed objectivity into the design process.
Source: ButterflyCannon
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
