Butterflycannon Rejuvenate Ecollagen Skin Care Range For Oriflamepl

ButterflyCannon were charged with visually translating the key brand message, creating an advanced skincare aesthetic with an easy to navigate packaging range architecture.

ButterflyCannon were charged with visually translating the key brand message, creating an advanced skincare aesthetic with an easy to navigate packaging range architecture. Ecollagen's point of difference is its use of leading edge plant cell technology to boost skin’s collagen production, the new brand identity and packaging design therefore needed to enhance this natural science positioning. Through ButterflyCannon's clever specification of highly innovative Merck inks and the elegant structural redesign for the serums and cleanser bottles, the range has been able to increase its appeal to consumers.“We are very proud of the design work created for Ecollagen; being trusted with such a well performing brand is a great honour. Feel through our design work – both structural and graphical, have captured a true balance of science and nature, reflecting the efficacy and purity of these great products” Jon Davies, Creative Director, ButterflyCannon. “Working with ButterflyCannon, was a pleasure. They really listened and understood what we’re trying to achieve and their design work has successfully captured the real essence of the brand” Marta Sokolowska, Global Senior Brand Manager, Oriflame Cosmetics. As a testament to the re-design’s success, Oriflame have reported cream sales are beyond expectations.

Source: Butterflycannon