Butter Wines releases low alcohol wine in convenient cans
Key takeaways
- Butter Wines expands its portfolio with the launch of ButterLight Chardonnay in 250 mL cans.
- John Anthony Wine & Spirits positions ButterLight Cans as an evolution of the Butter range.
- The solution aims to meet diverse drinking occasions without compromising on quality, taste, or accessibility.
Butter Wines by JaM Cellars has launched ButterLight Chardonnay in new 250 mL cans that meet consumer demand for reduced alcohol wine in a convenient, on-the-go format.
ButterLight Chardonnay is now available in bottles and cans. The solutions aim to enable a lighter pour without sacrificing the creamy taste that defines Butter.
The on-the-go ButterCans, including new ButterLight Chardonnay Cans and Butter Chardonnay Cans, can be found under US$20 in local grocery, convenience, and liquor stores in the US, and online.
John Anthony Truchard, founder and CEO at John Anthony Wine & Spirits, says: “When we introduced ButterLight last year, it marked our first step into the low-alcohol category, something we’ve been perfecting for years to offer a truly great option within our portfolio.”
“Consumers are looking for more choices that fit every occasion, and ButterLight was designed with this shift in mind: real Chardonnay flavor, lower alcohol, and zero compromise on quality. Packaging it in a convenient can was the natural next move.”
No compromise on taste
In 2018, ButterCans Chardonnay was developed to translate the Butter Chardonnay packaging into an aluminum can format. The same technical standards were applied to ButterLight Chardonnay cans, with the aim of maintaining consistency in flavor and quality.
Jeff Kandarian, executive winemaker at John Anthony Wine & Spirits, says: “We worked to preserve what Butter drinkers love most, lush Chardonnay character and a smooth finish, while crafting something noticeably lighter. ButterLight proves that ‘light’ can still mean full-flavored, and we're thrilled to now offer it in a convenient can alongside original ButterCans.”
Sarah Montague, chief marketing officer of John Anthony Wine & Spirits, comments: “Extensions like ButterLight Chardonnay and new ButterLight Cans aren’t just new products. They’re how Butter continues to grow into a portfolio with something for everyone.”
“Today’s wine drinkers are dynamic, and we’re focused on meeting them wherever they are with wines that fit every moment. Butter has always stood for great taste without intimidation, and ButterLight Cans deliver on that promise in a fresh, exciting way.”
