Cadbury introduces price-marked packs on its top countlines
In April, Cadbury will be launching a compelling price marked pack promotion (PMP) on its top four countlines, Cadbury Twirl, Cadbury Crunchie, Cadbury Wispa and Cadbury Daily Milk. Price marked packs are used to make products sell faster in store.
In April, Cadbury will be launching a compelling price marked pack promotion (PMP) on its top four countlines, Cadbury Twirl, Cadbury Crunchie, Cadbury Wispa and Cadbury Daily Milk. Price marked packs are used to make products sell faster in store.
The on-pack promotion will see the packs marked at 50p, available from the 4th April, while stocks last. Protecting retailer margins while running PMP is important to Cadbury and the business works with its customers to ensure that retailers can offer competitive prices on the most popular chocolate countlines.
Susan Nash, Trade Communications Manager at Cadbury UK, comments, “The latest price marked pack promotion running on the top four Cadbury countlines will ensure that retailers can make the most of their confectionery sales, especially as research has shown that over half of shoppers say that a price marked pack would positively influence their confectionery purchase . We hope that the popularity of PMPs will help to increase distribution within the category, which in-turn will drive value sales.”
In addition, retailers can continue to make the most of the permanent £1 price marked packs that Cadbury offer, including: Caramel Nibbles and Giant Buttons 140g sharing bags and the £1 Cadbury Dairy Milk 120g/140g range. CDM £1, 140g has the highest cash rate of sale of any confectionery product in Independent stores.
Source: Cadbury
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