Cadburys Chooses New Luxury Flat Top Cap Design
Following the successful launch of the new luxury flat top range of end caps, leading confectioner Cadburys have chosen to use Bell Packaging Ltd's solution for their Eclairs gift pack.
Following the successful launch of the new luxury flat top range of end caps, leading confectioner Cadburys have chosen to use Bell Packaging Ltd's solution for their Eclairs gift pack.
The circular container is particularly popular with consumers who like to re-use their packaging and is made using recycled PET film which gives fantastic visibility of the Eclairs inside the pack.
Cadburys worked closely with Bell to develop the gold metallic pigment for the end caps. These are also fully recyclable and can be colour matched to the customers’ reference. Supplied packed flat shipping and storage is very economic and the packaging can be erected in Cadburys plants throughout the world.
The end caps can be coloured to reflect the seasonality of the gift. The latest design coincides with Christmas so by using a gold metallic polymer the effect presents a sparkling appearance in store.
For protection Cadburys continue to use the patented design of Jetlok® end cap for the base (Patent No. GB2355000) and to assist with the assembly Bell have developed automatic closing devices for the patented Jetlok® design which ensures fast assembly and a consistent secure finish.
Cadburys worked closely with Bell to develop the gold metallic pigment for the end caps. These are also fully recyclable and can be colour matched to the customers’ reference. Supplied packed flat shipping and storage is very economic and the packaging can be erected in Cadburys plants throughout the world.
The end caps can be coloured to reflect the seasonality of the gift. The latest design coincides with Christmas so by using a gold metallic polymer the effect presents a sparkling appearance in store.
For protection Cadburys continue to use the patented design of Jetlok® end cap for the base (Patent No. GB2355000) and to assist with the assembly Bell have developed automatic closing devices for the patented Jetlok® design which ensures fast assembly and a consistent secure finish.
Source: Bell Packaging Ltd
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