Campbell Soup and Pepperidge Farm scoop packaging awards
Campbell Soup Company and its Pepperidge Farm division were honoured recently for consumer-driven innovation in product packaging at the DuPont Awards for Packaging Innovation.
Campbell Soup Company and its Pepperidge Farm division were honoured recently for consumer-driven innovation in product packaging at the DuPont Awards for Packaging Innovation.
Campbell's Go soups, the company's first soups packaged in flexible, stand-up pouches in the US, received a Silver award for innovative packaging.
The packaging was designed to complement the new soups, featuring greater surface area than traditional soup packages and commanding attention with eye-catching graphics and humour.
Pepperidge Farm's packaging team was honoured for a second consecutive year by the DuPont Awards. This year, the company received a Silver award for adding a Seal Tab re-close feature to its Pepperidge Farm Baked Naturals Cracker Chips bag.
Created in collaboration with Sonoco Flexibles, this development was based on consumer insights that pointed to a key need: flexible packages typically lack convenient re-close features.
Source: Campbell Soup Company
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
