Canandaigua Wine Company Launches World's First Tetra Prisma 500 ML Wine Package

lmaden Innovates With New Wine Packaging Concept That Provides"Grab-And-Go" Convenience Canandaigua, N.Y., April 2, 2004 -Canandaigua Wine Company is bringing a new level of convenience and freshness to wine consumers with the introduction of a uniquely packaged wine, Almaden Red Sangria in the 500 ml Tetra Prisma package.

lmaden Innovates With New Wine Packaging Concept That Provides"Grab-And-Go" Convenience Canandaigua, N.Y., April 2, 2004 -Canandaigua Wine Company is bringing a new level of convenience and freshness to wine consumers with the introduction of a uniquely packaged wine, Almaden Red Sangria in the 500 ml Tetra Prisma package. This is the world's first wine product packaged in the 500 ml Tetra Prisma. Canandaigua Wine is rolling out Almaden's new Red Sangria flavor in this unique packaging to major chains and convenience stores such as Wal-Mart and 7-Eleven in selected markets nationally this month. Perfect for today's fast-paced lifestyle, the grab-and-go convenience of the Almaden Red Sangria 500 ml Tetra Prisma® is ideal for consumers who want a simple and portable way to enjoy wine. Tetra Pak's octagonal-shaped Tetra Prisma, is a shatterproof package with an easy open pull-tab offering serving convenience that delivers superior freshness and optimal flavor quality. "We combined Almaden's spirit of innovation and Tetra Pak's packaging expertise to create a lifestyle oriented product that delivers quality, convenience and an exciting new direction for the wine industry," said Diana Pawlik, brand manager, Almaden Vineyards. "This flavorful and festive combination was designed to create a new taste experience that would attract a broader range of adult wine consumers." Canandaigua Wine and Tetra Pak entered into a partnership to develop this unique packaging for Almaden Red Sangria in 2001. After extensive shelf life testing, package integrity trials and consumer testing, the companies successfully developed the ideal product for consumers who enjoy wine and a fast-paced lifestyle. "Canandaigua Wine and Tetra Pak conducted consumer research that demonstrated exceptionally high interest in this innovative packaging concept. Both overall appeal and purchase intent scores for the design of the package exceeded industry benchmark targets," commented Pawlik. Almaden Red Sangria is a deliciously smooth red wine, livened with citrus and berry flavors for a lighter version of classic Sangria. The suggested retail price for the Almaden Red Sangria 500 ml Tetra Prisma is $3.49. Canandaigua Wine is the popular-priced and premium wine company within Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine company, and an operating division of Constellation Brands (NYSE: STZ and STZ.B). Constellation Wines U.S. encompasses three of Constellation's domestic wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Canandaigua Wine has a portfolio of 22 leading brands, including Alice White, Almaden, Arbor Mist, Cook's, Covey Run, Inglenook, Talus and Vendange.