CARTILS Creates Unique Bottle and Label for Top Selling Kamenitza Beer

As one of Bulgaria’s largest Breweries, Kamenitza AD approached CARTILS to redesign its namesake brand with focus on further enhancing its masculinity and on-shelf impact.

Jul 19 2011 --- Kamenitza beer launched its latest brand presentation created by CARTILS. The unique new design offers a distinctive 3D bottle shape within the Bulgarian market and fresh labelling that further enhances Kamenitza’s standout among competing brands. As one of Bulgaria’s largest Breweries, Kamenitza AD approached CARTILS to redesign its namesake brand with focus on further enhancing its masculinity and on-shelf impact.

Kamenitza is the oldest beer brand in Bulgaria and has won various awards at international exhibitions since the 1890s, including in Brussels and Chicago. Due to its strong heritage, CARTILS realised the importance of remaining true to the brand’s original look and feel while appealing to today’s consumers.

CARTILS’ most important design solution to strengthen the credibility and authenticity of the brand was to change the branding from vertical to horizontal. This new shape and positioning of the label clearly expresses the heritage and tradition of the 130-year old brand, reinforcing its authority as the oldest beer in the Bulgarian market. Simultaneously, the new logo, ring-pull cap and a unique bottle shape communicate the modernity of the brand. The overall result is a bottle and label with a unique set of features blending together the old with the new.

Another unique feature added by CARTILS is an embossing of a dominant lion image on the back of the bottle instead of a label. This tactile and interesting element further adds to the brand’s masculinity, modernity and emotions.