Cereal launches in a reusable zippered pouch
For the first time, Kellogg is using post-consumer resin in a retail pouch; Kellogg is implementing a reusable pouch for its Kashi cereal from Envision Plastics.
For the first time, Kellogg is using post-consumer resin in a retail pouch; Kellogg is implementing a reusable pouch for its Kashi cereal from Envision Plastics. The EcoPrime™ pouch is the only FDA-approved, food-grade, recycled high-density polyethylene plastic (HDPE) resin on the market in North America. The pouch is reusable, uses less material than the traditional bag-in-box and is a first-of-its-kind packaging that contains at least 15% recycled material including the first food-safe, post consumer HDPE plastic available.
An added consumer perk is that after the cereal is gone, the pouch can be used as a freezer bag for leftovers or to store dry goods because the pouch has a zipper.
The main benefit for Kellogg in using EcoPrime™ is the reduction in the use of virgin HDPE. In addition, it ultimately reduces the amount of energy required to obtain virgin petroleum material from the earth. The pouch uses material that was reclaimed from the waste stream, while also providing the barrier needed to protect the food. Kellogg is currently using EcoPrime™ on a variety of Kashi cereals and is evaluating opportunities to expand their use of post-consumer HDPE. Food and Beverage Packaging asked Kellogg for more information about the new pouch and the motivation behind the decision.
Source: Envision Plastics
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