International Beverage Holdings, the Hong Kong-based arm of Thai Beverage Public Company (ThaiBev), has introduced a new bottle and packaging design for its Thai beer brand Chang Beer, that are expected to portray a good visual illustration the brand’s heritage.
International Beverage Holdings, the Hong Kong-based arm of Thai Beverage Public Company (ThaiBev), has introduced a new bottle and packaging design for its Thai beer brand Chang Beer, that are expected to portray a good visual illustration the brand’s heritage.
The Thai beer with its improved design and new, lighter weight bottle can now be found both on- and off-premise. The medallion label on the new bottle features the awards Chang has earned. This South-East Asian beer brand is said to brewed using pure water from deep wells
International Beverage Holdings was established in 2005 to lead the continued expansion of the business throughout the world.
The company is responsible for the international growth of a portfolio of alcohol brands across spirits, beer and other categories.
These global operations are managed out of four regional headquarters located in North America, the UK, Singapore and Hong Kong and the brands are exported to over 80 countries outside Thailand.
Source: International Beverage Holdings