Chedds refreshes packs with new jokes and facts
Chedds kids' snacking brand from Cathedral City has had a packaging refresh. The cheese packs now feature new jokes and facts on all three SKUs this month: Nibbles, Bricks, and Cheese & Toasties.
Chedds kids' snacking brand from Cathedral City has had a packaging refresh. The cheese packs now feature new jokes and facts on all three SKUs this month: Nibbles, Bricks, and Cheese & Toasties.
Designs incorporate the Chedds mouse brand icon performing a different activity on each portion pack, from juggling to kite-surfing. Packs also include fun, educational facts linked to each activity.
Jo Huergo, Chedds senior brand manager, said: “We are thrilled with how Chedds is performing, and the new fun jokes and facts will help keep kids entertained, as well as amuse a few mums along the way too.”
Chedds was the biggest cheese snack launch of the last year and is now worth £7m. It has been bought by 26 million UK households.
Source: Cathedral City
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